Dr. Sawsan Saad
I am Dr. Sawsan Saad, a Sports Broadcaster, Stadium Announcer, Media Trainer, and Keynote Speaker with more than 11 years of experience in the sports media field.
Over the years, I have built my career across the UAE and the GCC, working with major TV networks and covering some of the biggest sports events in the region and the world.
Today, I am known as the first Arab official FIFA and UAE Stadiums Commentator — a role that shaped my identity in the sports industry and allowed me to bring my voice to thousands of fans inside stadiums and across television screens.
My work combines live commentary, on-ground reporting, TV presenting, and media coaching — creating a complete professional presence both on screen and on stage.
Get a full overview of my event & media coverage services.
Trusted by leading sports networks and media organizations.
& What I Do in Sports Media
My journey in media started more than a decade ago, and since then I’ve delivered:
Live Sports Commentary for football, tennis, padel, marathons, cycling, and multi-sport tournaments.
Stadium Announcing at major venues and international championships.
TV & Broadcast Presenting on leading channels including Dubai Sports, Dubai TV, Abu Dhabi TV, MBC and more.
On-Ground Event Coverage for more than 899 sports events across the UAE, KSA and Egypt.
Media Training Programs for executives, athletes and public figures.
Corporate Speaking & Motivational Keynotes for organizations, schools and conferences.
Sports Content Creation for digital platforms and campaigns.
Brand Ambassador Roles for sports initiatives and empowerment projects.
I approach every event with clarity, energy and professionalism — delivering a strong on-air presence and the ability to connect with audiences on every platform.
Experience & Achievements
Throughout my career, I have been part of major regional and international sports events, including:
