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A Voice That Leads the Arena

About Me

Dr. Sawsan Saad

I am Dr. Sawsan Saad, a Sports Broadcaster, Stadium Announcer, Media Trainer, and Keynote Speaker with more than 11 years of experience in the sports media field.
Over the years, I have built my career across the UAE and the GCC, working with major TV networks and covering some of the biggest sports events in the region and the world.

Today, I am known as the first Arab official FIFA and UAE Stadiums Commentator — a role that shaped my identity in the sports industry and allowed me to bring my voice to thousands of fans inside stadiums and across television screens.

My work combines live commentary, on-ground reporting, TV presenting, and media coaching — creating a complete professional presence both on screen and on stage.

Get a full overview of my event & media coverage services.

Trusted by leading sports networks and media organizations.

Services

Event Hosting

Dynamic event hosting for impactful experiences

Sports Commentary

Professional sports commentary for major events

Media Coaching

Elite on-camera coaching for rising talent

Trusted

by Leading
Media Networks

I’ve had the privilege of working with some of the region’s most reputable TV networks and sports media platforms—covering major events, conducting on-ground reporting, and delivering professional sports commentary across the UAE and beyond.

My collaborations include live broadcasting, event coverage, feature segments, and media appearances across multiple channels.

Results

That Speak for Themselves

Events Covered
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On-ground & on-air reporting across the UAE, KSA, and major international tournaments.

Years of Experience
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Broadcasting, commentary, stadium announcing, and media presenting.

Media Channels
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Worked with Dubai Sports, Dubai TV, Abu Dhabi TV, MBC, Physique TV, and more.

Major Championships
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Including FIFA Club World Cup, AFC Asian Cup, UAE Tour & Formula E.

testimonials

What Clients Say

I highly recommend Dr. Sawsan Saad for her outstanding contribution as a stadium announcer and sports commentator at Hazza Bin Zayed Stadium for nearly five years. Her professionalism, strong presence, excellent audience engagement, and ability to deliver local and international matches at the highest standards have made her an integral part of our match-day experience.

Rashid Abdullah

Rashid Abdullah

Chief Executive Officer (CEO), Al Ain Investment Club Company

Aurora Media Worldwide highly recommends Dr. Sawsan Saad for her outstanding work as the official Arabic face, presenter, and commentator of the Formula E World Championship in the Kingdom of Saudi Arabia. Her professionalism, exceptional on-camera presence, and ability to connect with diverse audiences played a key role in elevating the championship’s visibility and engagement across the region.

Aurora Media Worldwide

Aurora Media Worldwide

Formula E Production Partner

The Abu Dhabi Sports Council highly recommends Dr. Sawsan Saad for her exceptional professionalism and excellence in covering major sporting events, including Spartan Race, ADNOC Marathon, and the UAE Tour. Her dedication, strong media presence, and ability to deliver engaging and high-quality sports coverage have consistently contributed to the success and visibility of our events.

Abu Dhabi Sports Council

Abu Dhabi Sports Council

مجلس أبوظبي الرياضي
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News & Stories

Stay updated with the latest articles designed to inspire, inform, and elevate your media understanding.

Dr. Sawsan Saad presenting at Phygital Games of the Future Abu Dhabi 2025, a global phygital football event combining physical and digital competition

Phy0003

A landmark phygital football event in Abu Dhabi where Dr. Sawsan Saad led live presentation and media coverage, bridging physical

Dr. Sawsan Saad presenting at Phygital Games of the Future Abu Dhabi 2025, a global phygital football event combining physical and digital competition

Phy0005

A landmark phygital football event in Abu Dhabi where Dr. Sawsan Saad led live presentation and media coverage, bridging physical

Dr. Sawsan Saad presenting at Phygital Games of the Future Abu Dhabi 2025, a global phygital football event combining physical and digital competition

Phy0004

A landmark phygital football event in Abu Dhabi where Dr. Sawsan Saad led live presentation and media coverage, bridging physical

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