A Voice That Leads the Arena
Dr. Sawsan Saad
I am Dr. Sawsan Saad, a Sports Broadcaster, Stadium Announcer, Media Trainer, and Keynote Speaker with more than 11 years of experience in the sports media field.
Over the years, I have built my career across the UAE and the GCC, working with major TV networks and covering some of the biggest sports events in the region and the world.
Today, I am known as the first Arab official FIFA and UAE Stadiums Commentator — a role that shaped my identity in the sports industry and allowed me to bring my voice to thousands of fans inside stadiums and across television screens.
My work combines live commentary, on-ground reporting, TV presenting, and media coaching — creating a complete professional presence both on screen and on stage.
Get a full overview of my event & media coverage services.
Trusted by leading sports networks and media organizations.
Services
Event Hosting
Dynamic event hosting for impactful experiences
Sports Commentary
Professional sports commentary for major events
Media Coaching
Elite on-camera coaching for rising talent
by Leading
Media Networks
I’ve had the privilege of working with some of the region’s most reputable TV networks and sports media platforms—covering major events, conducting on-ground reporting, and delivering professional sports commentary across the UAE and beyond.
My collaborations include live broadcasting, event coverage, feature segments, and media appearances across multiple channels.
That Speak for Themselves
On-ground & on-air reporting across the UAE, KSA, and major international tournaments.
Broadcasting, commentary, stadium announcing, and media presenting.
Worked with Dubai Sports, Dubai TV, Abu Dhabi TV, MBC, Physique TV, and more.
Including FIFA Club World Cup, AFC Asian Cup, UAE Tour & Formula E.
What Clients Say
I highly recommend Dr. Sawsan Saad for her outstanding contribution as a stadium announcer and sports commentator at Hazza Bin Zayed Stadium for nearly five years. Her professionalism, strong presence, excellent audience engagement, and ability to deliver local and international matches at the highest standards have made her an integral part of our match-day experience.
Aurora Media Worldwide highly recommends Dr. Sawsan Saad for her outstanding work as the official Arabic face, presenter, and commentator of the Formula E World Championship in the Kingdom of Saudi Arabia. Her professionalism, exceptional on-camera presence, and ability to connect with diverse audiences played a key role in elevating the championship’s visibility and engagement across the region.
The Abu Dhabi Sports Council highly recommends Dr. Sawsan Saad for her exceptional professionalism and excellence in covering major sporting events, including Spartan Race, ADNOC Marathon, and the UAE Tour. Her dedication, strong media presence, and ability to deliver engaging and high-quality sports coverage have consistently contributed to the success and visibility of our events.
News & Stories
Stay updated with the latest articles designed to inspire, inform, and elevate your media understanding.
Global Womens Forum Dubai 2024
The Global Women’s Forum 2024 – Women in Sports session in Dubai highlighted leadership, empowerment, and gender equality in athletics.
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Monster Jam 2024 in Liwa delivered a world-class motorsport spectacle, combining extreme monster truck racing, freestyle stunts, and immersive fan
Neom Beach Games 2024 in Saudi Arabia
The NEOM Beach Games 2024 in Saudi Arabia showcased elite multi-sport competitions, including beach soccer and open-water swimming, across iconic
FINA World Swimming Championships 2021
Media Content Creation Workshop with dr Sawsan Saad and Nour El Din, focused on digital media and content strategy.