ADNOC Abu Dhabi Marathon: A Global Running Event Shaping Sports Tourism in the UAE
The ADNOC Abu Dhabi Marathon is one of the most prominent annual sports events in the United Arab Emirates, bringing together professional and amateur runners from around the world. Organized by the Abu Dhabi Sports Council in partnership with ADNOC, the marathon was first launched in 2018 and has since grown into a globally recognized running event that reflects Abu Dhabi’s commitment to sports excellence and community well-being.
A Scenic Marathon Route Through Abu Dhabi’s Iconic Landmarks
Held in the heart of Abu Dhabi, the marathon route showcases some of the city’s most famous landmarks, including Abu Dhabi Corniche, Al Khaleej Al Arabi Street, Zayed Sports City, and Qasr Al Hosn. This carefully designed course offers participants a unique running experience while highlighting the city’s blend of modern urban development and cultural heritage, further enhancing the event’s international appeal and media visibility.
Sawsan Saad’s Role in Enhancing the ADNOC Abu Dhabi Marathon Experience
During the ADNOC Abu Dhabi Marathon, Sawsan Saad played a key media role in supporting the event’s public-facing communication and on-ground coverage. As a presenter, she contributed to delivering clear and engaging messaging throughout the marathon, helping communicate race updates, event highlights, and participant experiences to both on-site audiences and wider media platforms. Her presence supported the professional image of the marathon as a world-class sporting event.
Beyond live presentation, Sawsan Saad contributed to additional media responsibilities that supported the smooth execution of the ADNOC Abu Dhabi Marathon. She assisted in coordinating on-site media flow, supported interview segments with participants and organizers, and contributed to delivering consistent messaging aligned with the event’s branding and objectives. Her presence helped ensure that key moments, announcements, and athlete experiences were communicated clearly and professionally throughout the race day.
She also played a role in capturing the atmosphere of the marathon by highlighting crowd reactions, runner motivation, and community participation, adding depth to the event’s storytelling. Through this extended involvement, Sawsan Saad supported the marathon’s overall media strategy and helped reinforce its image as a well-organized, internationally recognized sporting event with strong audience engagement and professional media standards.
Promoting Healthy Lifestyles and Community Engagement in Abu Dhabi
Beyond competition, the ADNOC Abu Dhabi Marathon aims to promote a healthy and active lifestyle while strengthening community engagement across diverse nationalities and age groups. By encouraging participation from families, amateur runners, and fitness enthusiasts, the event supports public health initiatives and reinforces Abu Dhabi’s reputation as a leading destination for sports tourism and international athletic events.
Integrated Event Operations and Professional Race Management
The marathon is supported by a comprehensive operational structure that includes route planning, road management, safety protocols, and volunteer coordination. Strategic collaboration between the Abu Dhabi Sports Council, ADNOC, security teams, and event operations ensures a smooth and safe experience for participants and spectators alike. Hydration stations, medical points, and runner support zones are positioned along the course, reflecting the event’s commitment to athlete well-being and operational excellence.
A Large-Scale International Marathon Experience in the Heart of Abu Dhabi
The ADNOC Abu Dhabi Marathon represents a large-scale international sporting event that combines elite competition, community participation, and high-level organization. On race day, the city transforms into an active sports destination, with thousands of runners, spectators, volunteers, and officials coming together to create a dynamic and energetic atmosphere. The event operates under international marathon standards, ensuring accurate timing systems, professional race management, medical support, and athlete services throughout all race categories.
Conclusion
The ADNOC Abu Dhabi Marathon continues to set a benchmark for international running events through its strategic organization, iconic course, and strong community focus. Supported by professional media coverage and the contribution of experienced presenters such as Sawsan Saad, the marathon successfully combines athletic excellence with compelling storytelling, positioning Abu Dhabi as a global hub for world-class sports events.